Fresh New Look Lifts Export Interest
We have once again launched a vast array of new products to the trade. The first major launch taking place at the Gafa trade fair in Germany. We have taken this year to update much of the product range, with new smaller packs on our furniture cover ranges as well as a introducing a new colour on our Premium Cover range. We have also updated our entry level covers with a new fabric, one so tough, that it is virtually untearable, 100% water proof and comes with a market leading 5 year guarantee. We have also taken a fresh new approach to promotional merchandising, with a new colour for our promotion bins and the introduction of Shelf Trays and Barker Cards across much of the range. Couple all this with the weaker pound following the Brexit Vote (Yawn! I think we have all heard enough about that) and the exchange rate means we have become a very attractive company to Export customers.